Magic: Logo Design

'Magic' was briefed as a new membership club for teenagers to reintroduce magic to a new generation. The logo was designed to reflect on the use of optical illusions; the visual impact of 'now you see it, now you don't!' The letter M doubling up as a rabbit coming out of a hat. The strap-line 'Making the Impossible Possible' was also developed so the 'Possible' was read from the word 'Impossible'.