Specsavers Colour Deficiency Campaign: Leaflets and Posters

This Specsavers campaign was directed at people who suffer from colour deficiency. The poster and leaflet designs were developed from the idea of questioning situations in life where colour selection is of importance. The images used continued with this idea by creating confusion for the viewer: can you see the difference between the red and green lights on a traffic light, or are you making decisions based entirely on their position?